He works in Ireland, Europe, Western Balkans and Africa. In addition, he acts as a facilitator of strategy development including the development and implementation of internal and external communication strategies.
Acknowledged as a leading expert in the area of media communication, crisis communication, persuasive communication and the communication of change, Peter acts as communications advisor and strategist to a wide range of companies and organisations and is the consultant of choice for many of the leading public relations companies. A key part of his work involves message development and spokesperson preparation for media encounters.
Peter works extensively with companies preparing for big ticket sales pitches. He has devised pitching principles and pitch preparation methodologies for organisations and consortia in the highly competitive sectors of Professional Services, Financial Services and Foreign Direct Investment.
Peter presents regularly at conferences and seminars where he has focused on topics as diverse as ‘Media Communications in Political Campaigns’, ‘The Power and Influence of the Media in a Contemporary Environment’, ‘The Public Face of Risk & Crisis Management in Ireland’, ‘Defence of the Corporate Realm – Managing Media Communications in a Crisis’, ‘Taking the Selling out of Selling’ and ‘Winning Business through Communicating Value’.
Peter holds an MSc in Executive Leadership from the University of Ulster and Boston College.
He is a member of the board of Fishamble Theatre Company.