With Facebook being as dominant as it is these days, I see many groups putting their entire online strategy into that platform and forgoing a website, or perhaps not updating or refreshing their site. It’s understandable, Facebook is free, its audience is huge, and most of us instinctively understand how to use at least the base functions of it.
Think of your website as your online home, free of any individual social media branding and structures. It’s a hub for all of your activity:
- It’s your brochure, presented in a way that reflects your branding, achievements, and values.
- It can be an archive of your history, and an easy to search gallery (Facebook is bad for this) for photos and videos.
- It can and should outline your organisation's governance. Your committee members, your mission, and your policies and procedures.
- It can be your best recruitment tool. Set up an online form (that you can share on social media) and recruit new members right there on your site.
- Members only: these days you can easily add a section that only members can see for more sensitive information and announcements.
Set up correctly, your website will be the first result on Google when people search your organisation. With time you can even optimise the site to appear when people search for music lessons or community groups in your area. This is probably the single biggest advantage of a good website over social media.
Websites used to be expensive, as in many cases they needed to be customised for every organisation. Today however web developers (and amateurs) can use simplified tools such as Wix and Squarespace to create polished and professional sites with all of the tools I’ve outlined above.
In many cases, a simple and effective site can be built in a few hours by an experienced developer once they are provided with all of the relevant content.
What you should try to avoid is a situation where you are relying on a developer to update and add pages to the site. This can very quickly become the biggest barrier to you using the site regularly.
Ask your developer what platform (Wordpress, Wix, etc.) they are using for your site. Make sure that there’s an interface that you or a member of your organisation can easily access and use on a daily basis. If needed, ask the developer to provide a training session. It might cost you to do this, but in the long term will save you time and money as you won’t need to ask the developer to make every change.
Lastly, friends and committee members often have the skills to help with the initial website set-up, but you also need to consider the long-term maintenance of the site. Appoint a web manager to keep pages up to date, add content, and when needed engage with the developer.