David’s starting point for this talk will be to encourage musicians to choose exactly what type of performance they wish to offer, and then to choose a platform accordingly. This highly practical session will explain the different social media, MP3 download and streaming platforms available, comparing their key characteristics as regards musical genre, audience demographics, utility, reach, monetisation and copyright.
A leading entrepreneur in the world of classical music, David Taylor has built his career on a dynamic approach to bringing innovation to the arts, leading him to be named on Forbes 30 under 30 Europe 2018 list. Since creating Yorkshire Young Sinfonia, it has reached an audience of over 7.5 million people in just 4 years, with coverage including the BBC Radio 4 documentary ‘Birth of an Orchestra’. In 2017, YYS became the first youth orchestra in the world to be 100% digital, using iPads instead of sheet music. As a presenter, David has interviewed Louis Theroux and Romesh Ranganathan. David is passionate about enabling the next generation of entrepreneurs in classical music.