More Info
Applications open for Musician-In-Residence: Music Network and St. John’s Theatre and Arts Centre (Listowel)
- Closing date for applications: 14th May 2024, 12pm
- St. John’s Theatre and Arts Centre, Listowel, Co. Kerry
Speaking live from New York, music industry writer and entrepreneur Lisa Occhino will present the opening talk of the series, outlining the key considerations for musicians performing online. Part of Taking Charge of your Performance Career: Performing Online 2020.
Lisa’s talk will offer practical advice to enable musicians to make strategic decisions around their digital output, touching on questions such as ‘What type of content can musicians stream? Why should you do it? What are your goals? Where are your audience and how can you reach them? How is it different to ‘real life’ performance? What’s to be gained or lost? What does successful streaming look/sound like?' This presentation will both explore where new trends are leading the music industry and highlight elements of best practice for musicians performing online.
About Lisa Occhino
For the last decade, Lisa Occhino has worked in the music industry as a digital marketer, content strategist, writer, editor, consultant, and entrepreneur - all with the common mission of educating, connecting, and supporting music creators. She's also an award-winning songwriter, pianist, and the founder of SongwriterLink. She has spoken at top music conferences such as SXSW and Mondo.NYC, as well as at Berklee College of Music (her alma mater) and Brandeis University. As a freelance writer, her work has been published in Berklee Today magazine, Songwriting magazine, Hypebot, and several other music publications. Lisa currently lives in New York City and leads content marketing strategy for Linkfire, the music industry’s most popular smart link platform.
