Lisa’s talk will offer practical advice to enable musicians to make strategic decisions around their digital output, touching on questions such as ‘What type of content can musicians stream? Why should you do it? What are your goals? Where are your audience and how can you reach them? How is it different to ‘real life’ performance? What’s to be gained or lost? What does successful streaming look/sound like?' This presentation will both explore where new trends are leading the music industry and highlight elements of best practice for musicians performing online.
Music Network presents a special series of five interactive training sessions for professional musicians working in all musical genres. Taking the form of four webinars and one panel discussion, this free professional development course aims to help musicians develop important skills for showcasing their work online. It is just one of a number of ways in which Music Network has supported musicians during 2020.
Delivered by international industry professionals, the course will offer relevant and up-to-date advice in the areas of planning online performances, optimising your audio and video output, choosing a platform, and extending your online practice. Each session will comprise a 60 minute presentation followed by Q&A with participants. Please note that registration is essential to participate in the sessions. The presentations will be made available to view on Music Network’s YouTube channel in 2021.
About Lisa Occhino
For the last decade, Lisa Occhino has worked in the music industry as a digital marketer, content strategist, writer, editor, consultant, and entrepreneur - all with the common mission of educating, connecting, and supporting music creators. She's also an award-winning songwriter, pianist, and the founder of SongwriterLink. She has spoken at top music conferences such as SXSW and Mondo.NYC, as well as at Berklee College of Music (her alma mater) and Brandeis University. As a freelance writer, her work has been published in Berklee Today magazine, Songwriting magazine, Hypebot, and several other music publications. Lisa currently lives in New York City and leads content marketing strategy for Linkfire, the music industry’s most popular smart link platform.